A lot of people will tell you that staying consistent with your content is important. They will also teach you all of the ways that you can step your content game up and stay consistent. But there is one missing piece to that. There is a big mindset shift that needs to happen before you can actually commit to consistency. Before you can dive in, you have to shift your mind from looking at content creation as just a time suck to looking at content as an integral piece of building and marketing your business.